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Internet Marketing

I've learned a lot about Internet marketing, but I'm not an Internet marketing expert. I have an enormous amount of expertise, but it's not enough to say honestly that I am an expert. And, here's the thing, I really don't want to acquire all the knowledge it takes to be an expert at Internet marketing. I have other areas of expertise. I just want to know enough to do what I need to do for myself and to help to guide people to the experts.

When I first conceptualized this page for the coaches and consultants who visit this site, I planned to write about a variety of Internet marketing experts. And there are many. But when I found Jermaine Griggs, I decided to tell you about him. Perhaps I'll mention others over time. See also my comments on SiteSell.

Like me, you may not want to be an expert or even know much at all. However, if you're planning to use the Internet to attract clients and generate income, you need to acquire or hire knowledge. You can also introduce your own Internet marketing professional to Jermaine's new private access club, Nitty Gritty Marketing.

Watch Jermaine's Mini Video Series

Nitty Gritty Marketing Tips

I've taken a number of Internet marketing courses, read many books, searched for information on the Internet, and have absorbed a lot. I recently found one of the most engaging, informed, and generous marketing experts of all. He is an outstanding marketer, role model, and teacher.

Jermaine Griggs has a story that only he can tell. As engaging as his story is, it is the information that he can give you about marketing on the Internet that's the reason I'm telling you about him. He'll say things that make you love him, which is the endearing part of the equation, but every minute will be filled with information you'll remember because he knows what you need to know.

Jermaine gives a lot for free. And, at the moment, you can sign up for his private access membership club for $2.97 for the first month. I honestly don't know how long he will have that introductory offer. That's not the usual hype, I really don't know and I'm not sure if he knows.

Jermaine has the kind of mind that I truly admire, and I think you will, too. He's brilliant, yet down to earth; focused, yet expansive in his thinking; able to conceptualize, without losing sight of the details.

Many consultants and coaches are so focused on trying to find the "right" niche or are worried that their niche is too small. But Jermaine became a millionaire in a very obscure niche, selling mainly on the Internet: lessons for playing gospel music by ear on the piano.

He models different modalities that most coaches and consultants can appreciate. He's the quintessential communicator. I've watched many hours of his videos and conference calls, and feel enriched and informed.

To get a real sense of Jermaine, watch some or all the topics in Jermaine's Mini Video Series or become part of the Nitty Gritty Marketing Private Access Club and see videos such as listed below.

Some of these videos may be way beyond what you want to know; however, you may be working with an Internet marketer who would understand the value of these videos that you'll find in the Access Club:

The evolution of Jermaine's company from a $500/month to a $1,000,000 a year operation and what had to change in order for him to get to the next level.

Jermaine's personalization and follow-up strategies that literally force customers to pour their hearts out to him and his customer service reps.

Real-life tactics he's using on his web site to accelerate conversions (like "day of the week" and "day of the month" customized audio messages).

How he uses Web 2.0 tactics to drive traffic to all of his product sales pages. Web 2.0 is a current buzz word that is elusive to describe, just think of it as more comprehensive and integrated than the Internet was 5 years ago.

How he started an interactive community from the ground up and grew it to over 72,000 members within 14 months. The Nitty Gritty Marketing Private Access Club is likely to grow to that size or larger, also.

How he gets a constant 40% opt-in rate on his landing pages. You may hate landing pages (I know I do), but they work when they're designed properly. He trains you to do write them.

His "save the sale" technique that allows him to know exactly what subscribers have reached various "checkpoints" like order forms or intermediary sales pages.

How he customized third party services to do exactly what he needs. According to one of his service providers, he's the first and only person to sell additional items at the bottom of order forms with their system, just as Amazon.com does. Customers put in their credit card information, then before pressing submit, they can choose a number of complimentary products with a simple checkbox that adds the product to the cart right at that moment. This isn't the normal functionality of the cart, Jermaine has figured it out.

How he gets his CD-roms and audio CDs duplicated for $.21 cents and DVD courses duplicated for $.31 cents (the silk screening is free after the $40 set up charge). They even shrink wrap for free if you buy their $.16 cent DVD cases. Out the door... $.40 cents at most.

In addition, Jermaine's site has audio files, pdf files, lots of feedback and interaction, and conference calls as a part of his private access site. Since you have read this far, you owe it to yourself to check out the Nitty Gritty Marketing Private Access Club.